Mimi + Me: Bozoma Saint John

Mimi + Me:  Bozoma Saint John

Bozoma Saint John

Chief Brand Officer at Uber

Lives in the Marina Del Rey, California

April 16, 2018


Bozoma Saint John, Chief Brand Officer at Uber

Lives in the Marina Del Rey, California

There's nothing more badass than being who you are. . .according to the bold beauty with mega brains, Bozoma Saint John. 

Before elevating the image of Uber, Bozoma was making waves at Apple Music.  Her passion for excellence has pushed her to the top and her ability to connect with and inspire so many people is what keeps her there.

Saint John's amazing work has been celebrated by Billboard Magazine's list of the top women in music, Fast Company's 100 most creative people, and AdWeek's most exciting personalities in advertising.

Bozoma is also mother to her spirited and beautiful mini me, Lael, who we luckily got a chance to capture as well!

Bozoma wears our hand embroidered silk gazaar capelet and silk georgette maxi high waist skirt, and beautiful Lael wears our ostrich feather vest.

From April 9th through May 2018, get to know some beautiful and inspirational women as we launch and reveal the stunning portraits shot by photographer Emmanuel André for our new women's online platform for disruptive women of style, "Mimi + Me". 

Three years ago, we met photographer by night, Emmanuel André and immediately joined forces to create a series of photographs celebrating the Mimi Plange woman. 
Mimi + Me was born.
-We invited a group of amazing women to a photo studio in NYC, but did not tell them why
-We presented each of them our entire collection and let them choose which outfit they wanted to wear for their photoshoot
-We provided hair and makeup to compliment their look
-We asked them all a few fun questions

What is your idea of perfect happiness?

Bozoma:  A Sunday afternoon. Maybe with a little cocktail. Quiet. You can hear the birds singing. No one calling me. Solitude!

On what occasion do you lie?

Bozoma:   When it’s to protect my daughter.

How would you like to die?

Bozoma:  In perfect satisfaction.

What is your least favorite word? (What is your favorite curse word?)

Bozoma:   My favorite curse word is Fuck! It’s so colorful. You can say it with love, you can say it with anger, you can say it in peace, you can say it as an apology you know like “Fuuuuck” or ‘FuCK!!!’ or ‘fuck?’. I love it.

My least favorite word is

Bozoma:  ‘No’. No one tells me ‘No’!

What is your favorite word?

Bozoma:   My favorite word … hmmm maybe it’s a favorite phrase, I love “I love you”. It’s just the best. It feels so good.

Which talent would you most like to have?

Bozoma:   I would most like to fly … off of buildings … like a bird … through rainbows and any other meteorological thing I could find.


Thank you for your Beauty Bozoma and Lael!

Follow Bozoma:

Instagram:  @badassboz

Twitter: @badassboz

A very special thank you to photographer Emmanuel André for a beautiful collaboration.
During the day, Emmanuel André is the Chief Talent Officer of Publicis Groupe.
Emmanuel was formerly President International of TBWA\Worldwide. 
He is a French citizen who started his career in advertising in 1993 and has worked in Paris, Hong Kong and New York where he now lives. 
Follow Emmanuel:
Thank you to our amazing team behind the scenes who helped bring our Photography Project to life:
Antoinette Price, Photography & Production Assistant
Aletia Gonzales, Fashion Stylist
Day Lauren, Assistant Fashion Stylist
Dina Calabro, Hair Stylist
Oluwayseye Olusa, Video Director
Tessa Conrad, Video Editor
Katherine Contreras-Osorio, Makeup Artist
Liz Oliver, Makeup Artist
Elena Pymm, Assistant Makeup Artist
Rahsaan Gandy, Set/Video MC
Shane Inman, Set/Studio Design
 Wence Chan, Hospitality & Wine
Instagram:  @mimiplange
Twitter:  @mimiplange


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